Whispers & Shouts
We consider every new communications project an opportunity to maximize or a problem to be solved with each one requiring its own carefully-constructed solution. We develop these solutions using a client-centric, team-oriented approach, built on decades of experience, and by incorporating leading edge practices and technologies that are relevant in our ever-changing world.
Each communication element must have specific objectives and well defined purpose. Working closely with our clients we begin by defining these objectives down to the last detail, from targeted audiences to intended outcome, to potential pitfalls and minefields along the way. This approach ensures an agreed upon focus on what really matters, mutual accountability among ourselves and our clients, and ultimately, our mutual success.
When it’s time to shout, we employ attention-grabbing messaging and graphics. We explore every possible avenue for getting the message out to stakeholders who need to know, from the free – conventional and social media and PR - to traditional advertising, cross-branding and collaborations, and engaging promotions and events. Our work demands and draws the spotlight, attracts the widest audiences and highlights our clients and their brands vividly and positively.
When the situation calls for a whisper, we analyze every risk and threat, define every nuance, and consider every possible chain of sequences associated with every possible message. We know languages both public and private, know which words need to reach which ears, when to speak and when to listen. Thoughtful discretion allows our clients to navigate the most delicate situations – which often pose the most serious threats – and protect them from severe damage to their brands, reputations and livelihood.
Understanding the difference between the need to shout and the imperative of whispering, between these two ends of the communications spectrum and being able to pinpoint our target at every point along the way, is what truly distinguishes BMF. Whether we are shouting or whispering, the tone of the messaging, the details of the content we create, the methods of delivery are designed specifically to meet the challenge at hand, with maximum impact and success.
A Storied Past
Blazing the future
Further expanding its capacities and depth of service, in 2022 BMF purchased the Bond Moroch public relations firm. Today, BMF’s clients are among the most diverse in the region, ranging from leading energy companies and utilities to global shipping interests, food and beverage manufacturers, healthcare institutions, trade associations, nonprofit organizations, arts and culture, global entrepreneurial interests, and federal, state, and local governmental agencies.
As the oldest advertising and communications firm in the south, BMF brings a long history of innovation, imagination and strength to every client and every project. From public relations and brand-building to highly effective digital strategies, Public Affairs, issues management and crisis management, no other agency combines such a rich legacy of success with an ongoing commitment to the defining communications strategies and technologies of today and tomorrow.
