Is Your Company Prepared to Communicate a Data Breach?

By Greg Beuerman According to Business Week one in four US companies has already been victimized by a data breach. The FBI and other federal agencies claim there are only two kinds of companies in the world: Those which have been victimized and those that will be. Is your company prepared to communicate with your key stakeholders when your number gets … Read More

Get Used To It:
Zoom Media Interviews Are Here To Stay

By Greg Beuerman Add to this world of economic and social disrupters (Lyft, AirBnB, Instagram and others), the advent of Zoom and Skype media interviews, courtesy of course, of Covid-19.  While we all look anxiously to the implementation of the Covid-19 vaccines, and a return to business as usual, the reality is that virtual media interviews are here to stay.  At … Read More

Change comes from within in the quest for brand authenticity

By Julie O’Callaghan Historically and logically brands have always cultivated an image that is projected outwardly. The image that builds a loyal and engaged following is of vital importance to the success of any brand. One of the more recent and interesting shifts in brand growth is that, rather than focusing entirely on what is exterior, brands are being forced to … Read More

Nyxed Emotions and a Brees of Discontent

THE CONSEQUENCES OF POOR COMMUNICATION AND BEING TONE DEAF DURING TIMES OF CRISIS By Julie O’Callaghan How we communicate has always been important, but during a time of unprecedented (for a lot of us) national crisis, it is critical. At the risk of being on high repeat, BMF has always shouted that crises are not remembered for how they’re handled … Read More

The Iowa Caucuses: A Catastrophic Communications Failure

By Greg Beuerman | Partner/Owner at BMF We’ve said it before but just to be consistent (and show we’re right), most incidents are not remembered for how they were handled, but for how they were communicated.  Monday’s ill-fated Iowa caucuses are a startling case in point. Don’t get me wrong.  I love the Iowa caucuses.  Politics is in my DNA and … Read More

The Ethics of News in the Digital Era

By Jonathan Marshall | Spring Intern On January 26th, 2020, at 11:24 A.M Pacific Time, celebrity gossip site TMZ broke the sad news that Kobe Bryant had died in a helicopter crash. Due to his  celebrity status, this report dominated news coverage for days. As various news sources reported incorrect information and internet rumors ran amok, the news coverage of … Read More

A SLAPP in the Face

According to a Pew Research Center study, 82% of U.S. adults say they at least sometimes read online customer ratings or reviews before purchasing items for the first time, including 40% who say they always or almost always do so. Whether it be shopping, looking to hire for a service, or picking a restaurant for dinner, online reviews can often … Read More