Successfully Communicating With Adversarial Stakeholders

Since 1990, BMF has specialized in helping clients manage a wide variety of contentious and challenging community relations issues. While we’ve seen, heard, learned and taught a lot over those 30+ years, a two and a half year engagement to assist a client seeking to undertake a controversial energy project really helped us galvanize our experience into important lessons for … Read More

Brands and COVID-19

Markets changing, purchasing habits changing, target customer lifestyles changing…all leading to a rethinking of how a brand successfully navigates the pandemic in the short-term and beyond.  In some cases, sales or services have exceeded goals.  As reported in the July 2020 Harvard Business Review: Cosmetics online sales are reaching the 50% level; all things relating to upgrading the home environment … Read More

How Reporters Use Social Media and How It Impacts the Public At-Large (Part 2)

By Courtney Cash, BMF Digital and Social Media Account Executive This blog is a continuation of last week’s post, Emerging Trends in How Reporters Use Social Media and How It Impacts the Public At-Large (Part 1) where BMFer Courtney Cash discussed how reporters are using social media today and why speed is such an important factor. In this week’s post, … Read More

How Reporters Use Social Media and How It Impacts the Public At-Large

By Courtney Cash, BMF Digital and Social Media Account Executive Over the last few years, we’ve seen journalists utilizing social media for numerous purposes. Whether they are keeping up with trending hashtags, identifying expert or highly opinionated sources for developing stories, asking users to borrow live footage that has been posted, or just updating their audience with news, journalists are … Read More