BMF has been training corporate executives, university and institutional leaders, public policy makers, lawyers and others to “meet the press” since 1991. During the past two decades, we have helped more than 700 people hone their media management skills and improve their ability to effectively articulate their points of view in the public eye.
Media training clients include Chevron, Valero, ExxonMobil, Raytheon Aerospace, the US Forest Service, Brad Pitt’s Make It Right Foundation, US Department of Energy, AAA, Congressional members and political candidates, Chiefs of Police, medical experts and many others.
BMF has conducted media training sessions throughout the United States and in Venezuela, Hong Kong, Russia, Greece, Norway, India and Singapore. Spokespeople who have employed our services, engaged in media opportunities with 60 Minutes, 20/20, CNN, BBC, Newsweek, the Washington Post, and Good Morning America, as well as hundreds of regional and local media outlets and trade publications.
Our Proven Approach
BMF’s approach to training clients involves to instilling confidence in one’s abilities, rather than a fear of the media.
" BMF stresses throughout the training that all interviews should be treated as ‘opportunities,’ rather than as ‘obstacles.’"
BMF’s training is designed to be interactive, informative and stimulating but also to allow each participant the opportunity to view the perceptible progress achieved throughout the session. A typical full training day is conducted on-camera with three scenario-driven interviews, play-backs and critiques, supplemented by a mix of interactive lectures, videos and print examples of effective and ineffective interviewing techniques.
Our Engaging, Effective Curriculum
BMF’s training is an energetic and engaging mix of interactive lecture, multimedia presentations, real world visual demonstrations of the techniques discussed, and on-camera mock interviews derived from expert risk assessment and issues/situations relevant to the client.
Each session begins by setting agreed upon goals and objectives and by engaging each trainee with discussions regarding his/her role within the company, previous media experiences, and concerns or fears surrounding interacting with the media. Sessions are available in both half and full day formats and may involve up to five participants at any one time.