In the world of 24 hour news, much of our public relations strategy is focused on messaging and authentically maintaining a positive public perception of a client. One of the easiest things to attack is a misspelling or incorrect grammar. Whether it be a press release, Facebook post, or Tweet, all materials must be void of spelling errors. Spelling or grammatical errors can often show a lack of professionalism, care and trust in a company or individual and will certainly take away from whatever point you are trying to make.
President Trump hosted the Clemson Tigers, winners of the 2019 College Football Playoff National Championship, at the White House for an intimate, celebratory dinner on January 14, 2019. Trump paid for the meal out of his own pocket, but got a lot of hate for feeding college athletes McDonalds, Wendy’s, Burger King and a plethora of other fast-foods.
According to Vox, “In an explanation for the evening’s menu, White House press secretary Sarah Huckabee Sanders tweeted, ‘The Democrats’ refusal to compromise on border security and reopen the government didn’t stop President Trump from hosting national champion @ClemsonFB tonight. He personally paid for the event to be catered by some of America’s great fast food joints.’” The next morning, Trump took to Twitter himself to boast the purchase of “1000 hamberders” for the winning team.
Our current President is not immune to the dangers of a misspelled Tweet. Meme-makers and trolls all over the world feed off of his many Twitter-rants that make him an easy target. The most recent error has gained much attention from brands all over the country, including a witty reply from Burger King.
Because of the government shut down (the longest in America’s history) due to a disagreement about the spending plan for the border wall, many of the staff who would normally prepare an elegant dinner for the President and his guests were furloughed.
Being a public figure ensures that nothing you do is private, especially your public social media accounts. Whether you are a small company, a high school student, or the President of the United States, anyone can go viral on social media - for better or for worse.
For more information about how BMF can help you develop a social media plan, public relations strategy or messaging, call us at 504-524-3342.