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The European Union Recognizes “The Right to be Forgotten”: Can the U.S. be far behind?

The European Union Recognizes “The Right to be Forgotten”: Can the U.S. be far behind?

By Greg Beuerman and Brittany Webb of BMF

Thanks to the internet, the age of ready and free access to information is in full swing, making the good, the bad, and the ugly available to anyone and everyone with the tap of a button. While this is great for research, education and making informed decisions, but what happens when search results about you only show the bad and your online reputation crumbles?

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Lessons Learned From Managing a Unified Command Interagency Crisis Response Joint Information Center

Beuerman Miller Fitzgerald JIC Blog BMF

Lessons Learned From Managing a Unified Command Interagency Crisis Response Joint Information Center

By Greg Beuerman

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Is Instagram Disabling Likes?

Beuerman Miller Fitzgerald Instagram Disabling Likes BMF

Since October 2010, Instagram has been a major social media platform that allows people to share pictures and comment on other people’s posts. One of the main features of Instagram is that it allows users to like posts which boosts that person’s profile. The amount of likes and comments a person receives on their photos or videos increases their engagement, which is what companies want to see when hiring influencers for a paid promotion.

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Simple Ads Win The Day at the Low-Scoring, Low-Ratings Super Bowl

Super Bowl LIII hit the lowest ratings in a decade. This decline was fueled by New Orleans fans boycotting the event - the home of the Saints came in last in 56 markets in terms of viewership. During the commercials, it felt like the ad budgets were also boycotting events. For what is usually a competition to see who can produce the most expensive ad with the most celebrities, brands took a simpler approach to Super Bowl ads this year.

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Government Shutdown Provides "Hamberders"

Digital marketing-Beuerman Miller Fitzgerald-New Orleans

In the world of 24 hour news, much of our public relations strategy is focused on messaging and authentically maintaining a positive public perception of a client. One of the easiest things to attack is a misspelling or incorrect grammar. Whether it be a press release, Facebook post, or Tweet, all materials must be void of spelling errors. Spelling or grammatical errors can often show a lack of professionalism, care and trust in a company or individual and will certainly take away from whatever point you are trying to make.

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