By Greg Beuerman According to Business Week one in four US companies has already been victimized by a data breach. The FBI and other federal agencies claim there are only two kinds of companies in the world: Those which have been victimized and those that will be. Is your company prepared to communicate with your key stakeholders when your number gets … Read More
Get Used To It: Zoom Media Interviews Are Here To Stay
By Greg Beuerman Add to this world of economic and social disrupters (Lyft, AirBnB, Instagram and others), the advent of Zoom and Skype media interviews, courtesy of course, of Covid-19. While we all look anxiously to the implementation of the Covid-19 vaccines, and a return to business as usual, the reality is that virtual media interviews are here to stay. At … Read More
Change comes from within in the quest for brand authenticity
By Julie O’Callaghan Historically and logically brands have always cultivated an image that is projected outwardly. The image that builds a loyal and engaged following is of vital importance to the success of any brand. One of the more recent and interesting shifts in brand growth is that, rather than focusing entirely on what is exterior, brands are being forced to … Read More
Nyxed Emotions and a Brees of Discontent
THE CONSEQUENCES OF POOR COMMUNICATION AND BEING TONE DEAF DURING TIMES OF CRISIS By Julie O’Callaghan How we communicate has always been important, but during a time of unprecedented (for a lot of us) national crisis, it is critical. At the risk of being on high repeat, BMF has always shouted that crises are not remembered for how they’re handled … Read More
The Iowa Caucuses: A Catastrophic Communications Failure
By Greg Beuerman | Partner/Owner at BMF We’ve said it before but just to be consistent (and show we’re right), most incidents are not remembered for how they were handled, but for how they were communicated. Monday’s ill-fated Iowa caucuses are a startling case in point. Don’t get me wrong. I love the Iowa caucuses. Politics is in my DNA and … Read More
The Ethics of News in the Digital Era
By Jonathan Marshall | Spring Intern On January 26th, 2020, at 11:24 A.M Pacific Time, celebrity gossip site TMZ broke the sad news that Kobe Bryant had died in a helicopter crash. Due to his celebrity status, this report dominated news coverage for days. As various news sources reported incorrect information and internet rumors ran amok, the news coverage of … Read More
A SLAPP in the Face
According to a Pew Research Center study, 82% of U.S. adults say they at least sometimes read online customer ratings or reviews before purchasing items for the first time, including 40% who say they always or almost always do so. Whether it be shopping, looking to hire for a service, or picking a restaurant for dinner, online reviews can often … Read More
The European Union Recognizes “The Right To Be Forgotten”: Can the U.S. Be Far Behind?
By Greg Beuerman and Brittany Webb of BMF Thanks to the internet, the age of ready and free access to information is in full swing, making the good, the bad, and the ugly available to anyone and everyone with the tap of a button. While this is great for research, education and making informed decisions, but what happens when search … Read More
Lessons Learned from Managing a Unified Command Interagency Crisis Response Joint Information Center
By Greg Beuerman Last month’s tanker ship / barge collision in the Houston Ship Channel marked over a dozen times I’ve participated in or led a multi-party crisis response Joint Information Center (JIC) following a major accident of some type. A Joint Information Center, or JIC is a coordinated effort to inform the public regarding an incident of environmental or … Read More